In this project, we worked with a team of four student designers to create a design solution for a local social or environmental issue. We chose to design for an exhibit with the goal of raising awareness of the conservation efforts in which the St. Louis Zoo participates and to raise money for these efforts. The main brand, Me to Zoo, references the ways that the community can give back to the St. Louis Zoo while the sub-brand, Zoo to You, highlights the efforts the zoo engages in that benefit the local community and the world.
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